Course overview
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Our social media training will equip you with the knowledge, skills and action plan to help your business thrive through social media.
- In person or online
- 1 day in person or split over 3 days online
- Individuals or teams up to 10
What will you take away from this course?
We deliver our course in a language that everyone can understand from beginners to those with a general knowledge of social media.
We provide real examples using case studies and explain the strategies behind successful social media campaigns from a wide range of brands. Our carefully tailored courses ensure that all attendees not only develop their knowledge of social media, but also implement our strategies and recommendations to enhance and grow their business straight away!
Delivered in person, either through live online sessions or face-to-face.
- The key features to consider when creating a successful social media strategy
- Develop & maintain your brand tone of voice to connect better with your audience
- Discover who your target audience is & learn how to find them
- Track, measure & optimise social media performance
- Training content created by our resident digital marketing experts
- An interactive & engaging course delivered by our experienced trainers
- Discussion, activities & group involvement throughout
- Course slides & recordings provided for continued learning
Courses programme
Step by step sessions
Our Social Media for Business course is designed to give you a fundamental understanding of the different aspects of social media marketing. Starting with strategy, our expert trainer will explore optimisation, content creation, paid advertising and analytics. All attendees will leave with the knowledge and confidence to develop and build their social media presence.
- Understand the current social media trends and the role it plays globally
- Identify how social media integrates into business functions
- Understanding and identifying the strengths and weaknesses of your business
- Setting your goals
- Assess who your target audience is and learn how to find them
- Develop and maintain your brand tone of voice
- Aligning your small business objectives with your audience
- Compare and match the correct channels based on your organisational and audience needs
- An overview of how algorithms work on social media channels
- Platform tactics to optimise and grow your presence on Facebook, Instagram and LinkedIn
- Brief overview of X, Pinterest, YouTube and TikTok
- Identify areas of improvement on your business profiles
- Understand the importance of keywords & search for social media
- Discover tools for content research including the latest AI updates
- Creating engaging content that matches your brand and increases exposure
- Best practice for the different platforms, and why content should differ between them
- Successful content implementation tips across the main platforms
- Tools for creating professional and engaging content for your business
- Benefits of paid social media and how paid advertising can add value
- Introduction to Meta and LinkedIn advertising
- Track, measure & optimise social media performance
- Understanding which metrics matter and why, and how to choose what to measure
- Discover the social media dashboards and tools to provide high-level reports
- An overview of Google Analytics 4 and basic reporting
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