E-commerce growth in a competitive marketplace

Providing advanced level upskilling to strengthen digital shopkeeping capabilities and drive more revenue through D2C channels

Bazaar group case study

Build confidence in digital decision making

The team wanted to build confidence in their decision making, improve customer experience across the website, and better harness their digital channels to guide customers smoothly from discovery to checkout.

All the information was backed up with examples so you could get a better sense of what it was like in practice. A fascinating and well-informed insight into the world of digital marketing.

I enjoyed the course, everything was explained in simple terms and I learnt a lot about how my own company can improve its digital output. The trainer is very experienced, gets straight to the point and the session is experiential. I love the reflective questions in between the presentation for us to apply our knowledge

Great day - fantastic overview of digital marketing with relevant and interesting examples

Excellent tailored training, specific to our company. Increasing our knowledge and understanding of digital marketing strategy

Today's training helped to create a more structured index of what should be the future steps of the team on social media

The Digital team provided excellent coaching, eye for detail, warm personalities and a genuine interest in what we're trying to achieve. This was backed up with tangible, actionable tips and knowledge, we were so impressed!

This is an excellent course with a very knowledgeable trainer. It provided me with a good overview and understanding of GA4 and how we can better use it

What I enjoyed most was the fact it was 1 to 1, virtual and completely relevant and specific to our company's needs

Aligning our strategy to our audience has always been something we struggled with. Right from the very start of the course, I could see where we were going wrong and which areas to improve and enhance. Our content now flows, and our audience is growing. Thank you DigitalB

The DigitalB team were very organised and responsive, and took my brief and worked autonomously to deliver it - and met agreed deadlines

Very interesting, learnt so much and confirmed a lot that I had felt we should be doing

The live tasks are great and really make you think to allow fresh ideas

A great session, loved how it was segmented out so very easy to understand. We had a great trainer who tailored it to your business, which was even better!

GA4 has baffled me, but this course has given me the tools and confidence to know how to use it!

Managing social media for my company is in addition to my main role, so attending this training has really helped me save time and know which direction I need to be headed. Loved how easy it was to follow, I have left feeling much more confident - thank you!

An insightful look into everything needed for a HR & Recruitment social media campaign and interesting to now know how to plan a clear social media strategy as opposed to sporadic posting

I found the course to be very relevant and the trainer to be approachable and knowledgeable. Made me think about the image we portray on social channels. Thank you for an illuminating training course, I feel more confident in social media recruitment and look forward to putting everything I've learnt into practice

I thoroughly enjoyed the course I attended with DigitalB. Our trainer was very knowledgeable and provided great examples, the course was full of current and very helpful information, and it was delivered in a way that was very accessible

Excellent course, very well targeted to participants. Good interactive content and discussions

The Social Media training has proved to be excellent for us. The training has allowed us to know when to respond on the page as well as when to take things off-line in order to control the narrative. The training has also allowed my guys to understand how to control conversations in order to achieve great customer service

What a fantastic, friendly and knowledgeable trainer. I liked looking through the real-life examples of transcripts from our team and looking at how would be best to respond to the customer's query

It was a pleasure to work with DigitalB; the communication from the outset was great and the course was highly insightful and professionally given

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Make gains in the D2C landscape

Objective: Turn more visitors into paying customers and prioritise activity across the buyer journey in a smarter, more commercially driven way.

What we delivered:

Working closely with the Bazaar team, we designed a fully bespoke programme combining strategic insight with hands on execution. We delivered a 1 day, in person advanced eCommerce workshop at their UK offices, followed by 6 hours of tailored 1 to 1 online consultancy sessions.

The morning session focused on strategy and the wider D2C landscape, ensuring alignment across marketing and eCommerce stakeholders. The afternoon session deep dived into practical optimisation techniques for the team executing the eCommerce strategy day to day.

1-2-1 consultancy allowed us to support implementation, review live performance data, and provide practical recommendations tailored to their site and commercial goals.

Success:

The team left with:

  • A clearer understanding of the D2C landscape and their growth opportunities
  • Greater confidence in prioritising and optimising the buyer journey
  • Advanced knowledge of conversion rate optimisation principles
  • Practical tools to improve user experience and reduce friction across their website
  • A stronger understanding of how to drive sales through their first party site
  • The ability to better engage customers across digital channels
  • A structured approach to testing, measuring and improving eCommerce performance
  • Clear next steps and expert support to implement change

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