AI Marketing Fundamentals 1/2 Day Course

In this half day online live course for marketers, we will plan your approach to AI from research through to generating compelling and strategic content.

AI Unboxed

Course overview

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AI can feel like a minefield—especially when 1 in 3 marketing professionals* report uncertainty around how to use it effectively and ethically. This half-day workshop is designed to cut through the noise and equip you with practical, strategic skills to integrate AI into your marketing strategy and workflows.

This short introductory course shows you how to plan, implement, and measure AI-driven marketing activity to achieve maximum impact while staying aligned with your organisation’s objectives and values.

This shorter version of our one-day accelerator course is aimed at introducing AI to businesses with established digital channels and an active online presence. Attendees should have a basic understanding of marketing principles; familiarity with digital tools is helpful but not essential. The online format encourages participation from any location, and we’ll share our first-hand experience using AI across process optimisation, content creation, campaign planning, and audience engagement.

Whether you’re just starting to explore AI tools or have experimented with them and felt frustrated by inconsistent results, this course offers the clarity, structure, and confidence you need to move forward.

*Source: 2024 Marketing Technology Trends Report

  • Online
  • 0.5 day course
  • Individuals or teams up to 10
Team chatting about digital consultancy

What will you take away from this course?

Throughout the course you receive expert support, learn from real case studies and can ask questions to support your own learning

  • Understanding AI in the Marketing Landscape – Gain a clear overview of how artificial intelligence is shaping modern marketing, from automation and personalisation to audience targeting and campaign optimisation.
  • Integrating AI into Your Marketing Strategy – We’ll explore practical ways to align AI tools with your objectives, improve efficiency, and create a sustainable, insight-led approach to future campaigns.
  • Consumer Insight and Competitor Analysis – Learn how AI can help you uncover valuable audience insights, identify emerging trends, and analyse competitor activity.
  • Hands-On with AI Tools for Content Creation – Get practical experience using AI tools to generate ideas, draft content, and refine copy for different channels.
  • Ethical, Legal and Compliance Considerations – Understand the responsibilities that come with using AI in marketing, including data protection, copyright, transparency, and bias.
  • Analytics and Reporting – Discover how AI can streamline data analysis and reporting, helping you identify patterns, measure performance, and generate actionable insights.

All the information was backed up with examples so you could get a better sense of what it was like in practice. A fascinating and well-informed insight into the world of digital marketing.

I enjoyed the course, everything was explained in simple terms and I learnt a lot about how my own company can improve its digital output. The trainer is very experienced, gets straight to the point and the session is experiential. I love the reflective questions in between the presentation for us to apply our knowledge

Great day - fantastic overview of digital marketing with relevant and interesting examples

Excellent tailored training, specific to our company. Increasing our knowledge and understanding of digital marketing strategy

Today's training helped to create a more structured index of what should be the future steps of the team on social media

The Digital team provided excellent coaching, eye for detail, warm personalities and a genuine interest in what we're trying to achieve. This was backed up with tangible, actionable tips and knowledge, we were so impressed!

This is an excellent course with a very knowledgeable trainer. It provided me with a good overview and understanding of GA4 and how we can better use it

What I enjoyed most was the fact it was 1 to 1, virtual and completely relevant and specific to our company's needs

Aligning our strategy to our audience has always been something we struggled with. Right from the very start of the course, I could see where we were going wrong and which areas to improve and enhance. Our content now flows, and our audience is growing. Thank you DigitalB

The DigitalB team were very organised and responsive, and took my brief and worked autonomously to deliver it - and met agreed deadlines

Very interesting, learnt so much and confirmed a lot that I had felt we should be doing

The live tasks are great and really make you think to allow fresh ideas

A great session, loved how it was segmented out so very easy to understand. We had a great trainer who tailored it to your business, which was even better!

GA4 has baffled me, but this course has given me the tools and confidence to know how to use it!

Managing social media for my company is in addition to my main role, so attending this training has really helped me save time and know which direction I need to be headed. Loved how easy it was to follow, I have left feeling much more confident - thank you!

An insightful look into everything needed for a HR & Recruitment social media campaign and interesting to now know how to plan a clear social media strategy as opposed to sporadic posting

I found the course to be very relevant and the trainer to be approachable and knowledgeable. Made me think about the image we portray on social channels. Thank you for an illuminating training course, I feel more confident in social media recruitment and look forward to putting everything I've learnt into practice

I thoroughly enjoyed the course I attended with DigitalB. Our trainer was very knowledgeable and provided great examples, the course was full of current and very helpful information, and it was delivered in a way that was very accessible

Excellent course, very well targeted to participants. Good interactive content and discussions

The Social Media training has proved to be excellent for us. The training has allowed us to know when to respond on the page as well as when to take things off-line in order to control the narrative. The training has also allowed my guys to understand how to control conversations in order to achieve great customer service

What a fantastic, friendly and knowledgeable trainer. I liked looking through the real-life examples of transcripts from our team and looking at how would be best to respond to the customer's query

It was a pleasure to work with DigitalB; the communication from the outset was great and the course was highly insightful and professionally given

Hubbub
The Nautical Institute
Superdry
Keepmoat Homes
International Criminal Court
2nd Renaissance
Anon
Hesley Group
Anon
JT Global
Superdry
Virgin Care
Golden Paste Company
Anon
Anon technology company
The Newt In Somerset - Head Of Recruitment
Aspects Beauty
Anon
Institute of Food Research
Texecom
JT Global
Peak District National Park

Course programme

Step by step sessions

All attendees receive a digital certificate, a digital copy of the course material and three months post course support.

Explore how AI is reshaping marketing, from automation and analytics to audience engagement. Plus what AI means for your role.

From Generative AI and effective Prompt Engineering through to ensuring your content remains unique and compelling for your segmented audiences. This is both informative and creative.

AI is great for creating content but it can do so much more for your marketing activity. Learn how to optimise your processes and generate key market insights.

– Marketing expert support
– Case studies
– Q & A throughout

Book your place

Please select your preferred course option below to view available dates, locations, and booking details.

21 May 2026

Online

10:00am—1:00pm

£225.00 +VAT
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