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What is Pay Per Click (PPC)?

PPC, or ‘pay per click’, is simply search results that you pay for, as the name suggests you pay for each click. Unlike SEO marketing, PPC is the fast track way to get your products and services displayed in the search engine results and start driving traffic to your website immediately. With PPC you have more control over your spends and can decide how much budget you want to allocate to your campaigns on a daily or monthly basis.

 

How can DigitalB help you with your PPC marketing?

Our approach to digital marketing is data-driven and ROI based. We strive hard to make sure you are getting the worth of every penny you spend with us. This trickles down to our Paid Search Services as well. We offer a wide variety of services across search and social platforms with a clear focus on generating a positive ROI for all our clients.

Our Paid Search Services include:

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Google Ads Social Media Paid Ads Search Ads Performance Max Ads Display Ads & Remarketing Google Shopping Ads Bing Ads Multilingual PPC Ad Audits Online 121 Consultancy

Google Ads

Our team of Google qualified professionals have hands-on experience in managing campaigns for search, display, shopping and Performance Max campaigns.

We will work on your PPC account to make sure that the ad copy, landing page, quality score and all important metrics of the paid campaigns are fine-tuned for optimum performance and results.

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Paid Social Ads

You can reach customers on Facebook, Instagram and LinkedIn with highly targeted paid social campaigns that put your message in front of the people most likely to engage.

We plan, build and optimise paid social ads that use audience insight, creative testing and clear calls to action to drive results, whether you need awareness, leads or direct conversions.

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Search Ads

Our PPC experts can help you write creative text ads with compelling copy.

We’ll set up your ads with a clear structure to target exactly what is right to achieve your business goals. Our qualified experts will manage your Search campaigns for text ads shown in Google’s Search Results.

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Performance Max Ads

Perfect for awareness or to complement a Search campaign, Performance Max campaigns offer maximum exposure for your brands.

They combine a variety of ads types including search, display, shopping, video and more.

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Display Ads and Remarketing

Our team also works on creative image ads to help you contextually target customers on the Google Display Network (GDN).

This also ties up with our display ads in remarketing campaigns to help you make the most of returning visitors to your website.

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Google Shopping Ads

If you are an e-commerce company looking to boost your online sales, we can help you set up and run Google Shopping Campaigns.

These campaigns work on product listing ads. Our experts have helped clients increase conversions and generate higher revenues at optimum costs in varied business sectors.

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Bing Ads

Bing Ads work in a similar way to the Google Ads campaigns, allowing you to target customers on Microsoft’s Bing Ads Platform.

We have Bing Ads qualified professionals who are knowledgeable and experienced in setting up and managing Bing Ads campaigns. We can explain this platform clearly to enable you to make an insight-driven decision about whether to include Bing in your ad strategies.

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Multilingual PPC

If your business operates across different geographies, our team has the expertise to run multilingual PPC.

We also have experienced translators at hand to help us achieve the best outcomes for your business.

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Why Choose DigitalB for PPC?

We believe in providing a complete service to all our clients. We can help you right from building your PPC strategy through to reporting on key PPC metrics.

  • PPC Strategy

Our team will set up multiple meetings and calls with you to thoroughly understand your business and USP and to tailor a PPC Campaign that meets your business objectives, to give you the results you desire.

  • Implementation

Once the strategy is agreed upon, our qualified experts will either create new campaigns from scratch or work with your existing account to obtain the desired outcome.

  • Conversion Tracking

We are an ROI driven agency and believe data is the backbone of all our digital marketing efforts. We will set up conversion tracking on your website to track all conversions, right from sales to form fills to resource downloads. Every conversion that matters to your business will be tracked. Once this is running properly, our PPC campaigns will be optimised to achieve maximum conversions with the best ROI for your business.

  • PPC Optimisation

We will continue to optimise and test your campaigns on an ongoing basis. This will include multiple variations of ad copy, changes to keywords, bids and any other changes that can help us improve click-through rates CTRs, drop the cost per click (CPC), or improve other key metrics.

  • Reporting

Our detailed reporting and regular updates through calls or face to face meetings give you an in-depth insight into your PPC campaign performance, things we have done, what worked, what didn’t and how key metrics have improved ( or not) and why. Our reports are complete with relevant data and actionable outcomes.

  • PPC Reviews & Audits

Our team can help you to analyse your existing campaigns to understand how well they are performing and unearth opportunities where we can help you to improve and grow.

All the information was backed up with examples so you could get a better sense of what it was like in practice. A fascinating and well-informed insight into the world of digital marketing.

I enjoyed the course, everything was explained in simple terms and I learnt a lot about how my own company can improve its digital output. The trainer is very experienced, gets straight to the point and the session is experiential. I love the reflective questions in between the presentation for us to apply our knowledge

Great day - fantastic overview of digital marketing with relevant and interesting examples

Excellent tailored training, specific to our company. Increasing our knowledge and understanding of digital marketing strategy

Today's training helped to create a more structured index of what should be the future steps of the team on social media

The Digital team provided excellent coaching, eye for detail, warm personalities and a genuine interest in what we're trying to achieve. This was backed up with tangible, actionable tips and knowledge, we were so impressed!

This is an excellent course with a very knowledgeable trainer. It provided me with a good overview and understanding of GA4 and how we can better use it

What I enjoyed most was the fact it was 1 to 1, virtual and completely relevant and specific to our company's needs

Aligning our strategy to our audience has always been something we struggled with. Right from the very start of the course, I could see where we were going wrong and which areas to improve and enhance. Our content now flows, and our audience is growing. Thank you DigitalB

The DigitalB team were very organised and responsive, and took my brief and worked autonomously to deliver it - and met agreed deadlines

Very interesting, learnt so much and confirmed a lot that I had felt we should be doing

The live tasks are great and really make you think to allow fresh ideas

A great session, loved how it was segmented out so very easy to understand. We had a great trainer who tailored it to your business, which was even better!

GA4 has baffled me, but this course has given me the tools and confidence to know how to use it!

Managing social media for my company is in addition to my main role, so attending this training has really helped me save time and know which direction I need to be headed. Loved how easy it was to follow, I have left feeling much more confident - thank you!

An insightful look into everything needed for a HR & Recruitment social media campaign and interesting to now know how to plan a clear social media strategy as opposed to sporadic posting

I found the course to be very relevant and the trainer to be approachable and knowledgeable. Made me think about the image we portray on social channels. Thank you for an illuminating training course, I feel more confident in social media recruitment and look forward to putting everything I've learnt into practice

I thoroughly enjoyed the course I attended with DigitalB. Our trainer was very knowledgeable and provided great examples, the course was full of current and very helpful information, and it was delivered in a way that was very accessible

Excellent course, very well targeted to participants. Good interactive content and discussions

The Social Media training has proved to be excellent for us. The training has allowed us to know when to respond on the page as well as when to take things off-line in order to control the narrative. The training has also allowed my guys to understand how to control conversations in order to achieve great customer service

What a fantastic, friendly and knowledgeable trainer. I liked looking through the real-life examples of transcripts from our team and looking at how would be best to respond to the customer's query

It was a pleasure to work with DigitalB; the communication from the outset was great and the course was highly insightful and professionally given

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We work with clients across a broad range of industries; from small brands to global corporations.

What we do

Training Courses

121 Coaching

Monthly Support

Digital Audits

Marketing Insights

How can we help you to accelerate your marketing?

If you would like to speak to our team, simply complete the form and we will get back to you as soon as we can. We are here to help with questions, project ideas or anything you would like to explore.

Whether you are looking for digital support, training, consultancy or a conversation about your next steps, we are always happy to hear from you. Share a few details and we will be in touch shortly.

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