What is influencer marketing
Let's find out
Influencer Marketing is the act of leveraging an individual’s platform to place a brand in front of a specific audience, whether the objective is to raise awareness, launch a product, drive sales or maintain market share. Some gain followers through their work, others through their lifestyle, but Influencers can be found across all niches and on any channel – anywhere an individual can build a following.
In a world where consumers are increasingly sceptical of marketing messages, never before has there been a better opportunity to give your business a face & voice, enabling your product or service to be communicated in an effective, authentic way to your target audience.
Does Influencer Marketing Work?
Is it worth it?
Is influencer Marketing worth it, what’s all the hype about…
As human beings we trust the words of our peers more than the corporate messaging we’re so often bombarded with from businesses online. Influencers give businesses a spokesperson, an advocate for the brand.
Influencers are proven to be an efficient way of communicating with your audience & placing your brand in-front of the right people at the right time, in fact some studies suggest the average return for every $1 invested is $5.20.
Can you afford not to see that kind of ROI?
It’s always been human nature to respect other opinions and to trust their views.
When there’s an existing relationship this trust strengthens even further still.
Since its introduction, social media has dramatically changed the way we interact with each other and because of that, businesses have had to develop and change to be able to interact with consumers, and even other businesses. A fundamental part of a social media strategy is to develop trust amongst your audience, and as social media continues to grow so does our need to see others using brand products and services.
That is where we’ve seen the monumental rise of the influencer. The growth in influencer marketing from 2019 to 2020 is estimated to increase from $6.6 billion in 2019 to $9.7 billion in 2020. Some reports are saying it could reach $15 billion worldwide by 2022. For every $1 spent, businesses are receiving $5.78 in ‘media value’.
We are all impacted in some way by what other people suggest to us, or to coin a phrase ‘word of mouth’. This happens at work, out with friends and today online. This is the principle behind the influencer marketing industry, it’s an updated version of word of mouth. We all like influencers for different reasons, sometimes it’s their lifestyle or the way they market themselves, the values of the person or simply the content they share with us.
Identifying with influencers who are already engaging with your fans and customers can add huge value to your brand, whilst helping build trust in new business. Evolving rapidly over the past 5 years, it’s no longer just about going for the influencer with the most followers anymore (and this will likely cost you a huge sum of money)! Now, there are many merits in focusing on micro and even nano level influencers, providing a more targeted and trusted approach to your target audience. And it’s not just for the world of B2C and retail – when it comes to B2B influencer marketing stats, it’s probably not a surprise that 93% of overall influencer marketing is happening on Instagram. It’s an opportunity for B2B brands to utilise the visual marketing channel further.
Influencer Marketing Strategy
Influencer Marketing can be a really great way to reach new audiences, whether it be through sponsored ads or sending gifted products. But how do you know which one is more beneficial, and where do you start with who to target? Our strategy will look at your industry, your current target audience, and your products and goals. From there, we’ll identify the key influencers to strategically approach
We’ll then help you manage contracts and communication, creating content, following up and reporting on the success of each influencer campaign.
Why Use DigitalB?
DigitalB has been working with brands since 2008, producing social media strategies and managing clients’ influencer marketing campaigns on their behalf. We are able to produce excellent results due to a forward-thinking strategy that covers the next three months, as well as reacting to breaking and relevant news. Social media is an always-on platform and customers demand that it is used for a variety of reasons – customer service, business updates, industry-related news, humour and much more.
At DigitalB we provide a strategic approach to your social media and influencer marketing, as this is essential. We develop strategies and content that will resonate with your audience, researching and contacting the right influencers to make sure we are sending the right content to your audiences.
Our Services
- Influencer Marketing Strategy
- B2B Influencer Marketing
- Influencer Identification & Discovery
- Full Campaign Management
- Analysis & Vetting Of Influencers
- New Service & Product Launches
- Brand Awareness Campaigns
- UK, Europe & Global Markets
- In-Depth Reporting & ROI Focus Throughout
Our Process
With over 11 years of dedicated experience within the Influencer Marketing space, DigitalB is well positioned to navigate the ever-changing digital landscape, meeting the needs of business and brands by delivering impactful campaigns which drive positive ROI.
We create strategy-first campaigns based on your end objective(s) and find Influencers who speak directly to your target audience, Influencers who are respected within their niche, and those able to communicate your product/service effectively and authentically.
We’re able to manage the relationship between brand & Influencer whilst ensuring both parties are protected legally and financially.
Reporting and accountability are a priority for our team – running trackable campaigns allows us to show brands how effective Influencer Marketing can be, whilst ensuring your marketing budget is invested wisely.
Our Services
What we do
How can we help you to accelerate your marketing?
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