Course overview
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This in-person AI for Marketers course will help you approach artificial intelligence with confidence and clarity.
AI can feel like a minefield—especially when 1 in 3 marketing professionals* report uncertainty around how to use it effectively and ethically. This one day workshop is designed to cut through the noise and equip you with practical, strategic skills to integrate AI into your marketing strategy and workflows.
Our course shows you how to plan, implement, and measure AI-driven marketing activity to achieve maximum impact while staying aligned with your organisation’s objectives and values.
This one day AI course is aimed at businesses with established digital channels and an active online presence. Attendees should have a basic understanding of marketing principles; familiarity with digital tools is helpful but not essential. The workshop format encourages questions and discussion, and we’ll share our first-hand experience using AI across process optimisation, content creation, campaign planning, and audience engagement.
Whether you’re just starting to explore AI tools or have experimented with them and felt frustrated by inconsistent results, this course offers the clarity, structure, and confidence you need to move forward.
*Source: 2024 Marketing Technology Trends Report
- In person
- 1 day course
- Individuals or teams up to 10
What will you take away from this course?
Throughout the course you receive expert support, learn from real case studies and can ask questions to support your own learning
Morning Seminars:
- Integrating AI into Your Marketing Strategy – Learn how to embed AI into your workflows, tech stack and planning, ensuring it supports your wider marketing objectives and enhances long-term marketing effectiveness.
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Consumer Insight & Competitor Analysis – Learn how AI can uncover audience behaviours, preferences, and trends, while providing deeper competitor insights to inform smarter decision-making.
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Ethical, Legal & Compliance Considerations – Understand the risks and responsibilities associated with AI use, including data protection, transparency, copyright, and maintaining ethical standards.
- Analytics and Reporting – Discover how AI can streamline marketing reports, identify patterns, and provide actionable insights to measure performance and optimise digital campaigns.
Afternoon Hands-On Workshop:
AI Tools for Content Creation – Gain practical, real world experience using AI tools to support your content creation process in a way that strengthens your brand voice. In this session, you will actively work with AI to generate ideas, shape early drafts and refine messaging, while learning how to keep the human at the centre of the creative process.
You will explore how AI can help you break through blank page moments, spark new angles and speed up early ideation without slipping into boring and predictable outputs. Through guided exercises, you will learn how to brief AI tools effectively (prompt engineering), how to steer them towards the tone and style your brand is known for and how to challenge weak or inaccurate suggestions. The focus is on using AI as a creative partner that accelerates your thinking.
You will also learn how to refine AI generated drafts so they feel sharper, more human and more aligned with your organisation’s values. This includes practical techniques for improving clarity, strengthening narrative flow and ensuring your content still sounds like it was written by a real person who understands your audience. By the end of the session, you will know how to use AI to enhance your creativity. enabling the ‘human in the loop’ to maintain a strong, consistent brand voice.
Course programme
Step by step sessions
This one-day course covers the theory of AI in marketing, with time for practical exercises and creative development. At the end of this course, attendees will have a thorough knowledge of AI for marketing and the confidence to build insight-led strategies, campaign plans and compelling content.
Explore how AI is reshaping marketing, from automation and analytics to audience engagement. Plus what this means for your role.
From Generative AI and effective Prompt Engineering through to ensuring your content remains unique and compelling for your segmented audiences. This is both informative and creative.
AI is great for creating content but it can do so much more for your marketing activity. Learn how to optimise your processes and generate key market insights.
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All our courses can be delivered at a time and date that suits you
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