Course overview
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This in-person AI for Marketers course will help you approach artificial intelligence with confidence and clarity.
AI can feel like a minefield—especially when 1 in 3 marketing professionals* report uncertainty around how to use it effectively and ethically. This one day workshop is designed to cut through the noise and equip you with practical, strategic skills to integrate AI into your marketing workflows.
Our course shows you how to plan, implement, and measure AI-driven marketing activity to achieve maximum impact while staying aligned with your organisation’s objectives and values.
This one day AI course is aimed at businesses with established digital channels and an active online presence. Attendees should have a basic understanding of marketing principles; familiarity with digital tools is helpful but not essential. The workshop format encourages questions and discussion, and we’ll share our first-hand experience using AI across process optimisation, content creation, campaign planning, and audience engagement.
Whether you’re just starting to explore AI tools or have experimented with them and felt frustrated by inconsistent results, this course offers the clarity, structure, and confidence you need to move forward.
*Source: 2024 Marketing Technology Trends Report
- In person or online
- 1 day course
- Individuals or teams up to 10
What will you take away from this course?
Throughout the course you receive expert support, learn from real case studies and can ask questions to support your own learning
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Understanding AI in the Marketing Landscape – Explore how AI is transforming marketing, from automation and personalisation to audience engagement, and what this means for your role and responsibilities.
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Consumer Insight & Competitor Analysis – Learn how AI can uncover audience behaviours, preferences, and trends, while providing deeper competitor insights to inform smarter decision-making.
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Hands-On with AI Tools for Content Creation – Gain practical experience using AI tools to generate ideas, draft content, and refine messaging while maintaining originality and brand voice.
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Ethical, Legal & Compliance Considerations – Understand the risks and responsibilities associated with AI use, including data protection, transparency, copyright, and maintaining ethical standards.
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Analytics and Reporting – Discover how AI can streamline reporting, identify patterns, and provide actionable insights to measure performance and optimise campaigns.
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Integrating AI into Your Marketing Strategy – Learn how to embed AI into your workflows and planning, ensuring it supports your wider objectives and enhances long-term marketing effectiveness.
Course programme
Step by step sessions
This one-day course covers the theory of AI in marketing, with time for practical exercises and creative development. At the end of this course, attendees will have a thorough knowledge of AI for marketing and the confidence to build insight-led strategies, campaign plans and compelling content.
Explore how AI is reshaping marketing, from automation and analytics to audience engagement. Plus what this means for your role.
From Generative AI and effective Prompt Engineering through to ensuring your content remains unique and compelling for your segmented audiences. This is both informative and creative.
AI is great for creating content but it can do so much more for your marketing activity. Learn how to optimise your processes and generate key market insights.
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Looking for in-house training?
All our courses can be delivered at a time and date that suits you
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