Course overview
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Build the practical digital marketing expertise your organisation needs to compete, convert and grow with a masterclass designed for real‑world performance.
- In person or online
- 2 day in person or 6 sessions online
- Individuals or teams up to 10
We work with clients across a broad range of industries; from small brands to global corporations.
Course information
What will you take away from this course?
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Developing a clear digital marketing strategy – Learn how to set objectives, define priorities, and build a structured plan that aligns your digital activity with wider organisational goals.
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Connecting channels for stronger results – Understand how search, social media, email, and content work together to create a cohesive customer journey that supports growth.
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Improving website visibility and performance – Explore practical techniques to enhance user experience, optimise content, and increase your website’s ability to attract and convert the right audience.
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Creating content that engages and converts – Discover how to plan and produce relevant and valuable content that builds trust and encourages meaningful action from your audience.
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Measuring performance with confidence – Learn how to track key metrics and use insights to refine your approach so you can demonstrate the impact of your digital marketing.
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Applying practical tools and frameworks – Gain hands-on experience with proven tools and models that help you streamline activity and implement what you’ve learned immediately.
Course programme
Step by step sessions
This course teaches you how to plan and deliver an effective digital marketing strategy, understand key channels and strengthen your organisation’s online presence. Ideal for those building foundational skills or expanding into digital roles, it covers websites, SEO, paid activity, social media and email and is delivered online over two intensive days in-person or six sessions online.
- How to create a digital marketing strategy
- Strategy objectives, opportunities & threats
- Creating a strategy document
- Integrated marketing strategies
- How to attract, engage and convert sales through your website (for B2C and B2B)
- The complete customer journey
- 8-step checklist for a highly engaging website
- CRO – the concept of reducing your Cost Per Sale or Cost Per Lead but increasing the conversion of your website visitors
- The importance of content in your overall digital strategy
- Generating content ideas based on audience insights
- Creating search friendly content
- Understanding what part content plays in your journey to generate sales or enquiries
- Understanding on-page and off-page SEO
- How to review and implement SEO on your website
- Understanding where and how to identify your current online visibility and what levers you need to pull to improve it
- Making the most out of Google Search Console
- Understanding how social media should be used to generate awareness and business
- Concept of focusing on the consumer
- An overview of Facebook, Instagram and LinkedIn for business
- Tactics to maximise effectiveness
- How to improve your social media content & planning
- The art of repurposing content on social media
- Measuring social media effectively and in line with your objectives
- Key foundations needed for Paid success
- How to plan, forecast and estimate your Paid ROI for success
- How to bid and make strategic decisions to drive profitability
- Social advertising – the different formats (Meta and LinkedIn)
- Understand what the key concepts are for a great social media ad
- Understanding what your email marketing objectives are
- How and where email marketing should fit in to your customer journey
- Creating emails that attract your audience to sign up and convert
- Ensuring your emails add value and generate sales
- What KPIs you should focus on
- The Importance of A/B testing, personalisation and segmentation
- Understanding your routes to market (D2C, Marketplaces, social commerce)
- What it takes to win in the digital landscape
- The three key areas to nail the digital shelf
- Selling direct/selling on marketplaces (or another retailer’s digital shelf) and what it takes to win
- Navigating the Google Analytics Dashboard
- Ensuring your goal tracking is set up correctly
- Using Google Analytics Advanced Segmentation
- Understanding your key metrics, data and return on investment
- Identifying objectives
- Social media analytics and insights
- How to create monthly reports using Google Analytics
- Google URL builder
Who is this course for?
This course is ideal for individuals and teams at any level who need clearer strategy and direction, want to build on existing knowledge, and achieve better results through practical learning, real examples, and small-group training.
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Designed for those managing digital channels – Ideal for teams and individuals responsible for overseeing their organisation’s digital marketing activity and performance.
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Support for defining and implementing strategy – Perfect for anyone who needs guidance turning ideas into a clear and actionable digital marketing plan.
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Build on existing knowledge – Suited to those with a basic understanding who want to deepen their skills and take their digital marketing to the next level.
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For organisations seeking better results – Valuable for those investing significant time and budget into digital marketing but not yet seeing the impact they expected.
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Inspiration and direction for all levels – Whether you’re an apprentice or senior manager, the course provides fresh ideas, best practice, and practical guidance.
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Structured, high-quality learning environment – Featuring proven content, real business examples, and small groups (max. 10 attendees) across multiple sectors, delivered on fixed dates and locations.
Interested in an In-House course?
We have flexible training options
In‑house training can be customised or fully bespoke, giving your team content shaped around your industry, objectives and challenges. Whether lightly adapted or built from scratch, sessions run exclusively for your organisation, scheduled to suit you, with a recommended cohort of 15–20 attendees.
Bespoke Training
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Find your next steps to implementing effective and powerful digital marketing for your organisation
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Looking for in-house training?
All our courses can be delivered at a time and date that suits you
How can we help you to accelerate your marketing?
If you would like to speak to our team, simply complete the form and we will get back to you as soon as we can. We are here to help with questions, project ideas or anything you would like to explore.
Whether you are looking for digital support, training, consultancy or a conversation about your next steps, we are always happy to hear from you. Share a few details and we will be in touch shortly.