Foundations for high growth
In-depth digital marketing audit report created to inform strategy development of this fast-growing medtech brand.
Objective: Create a digital marketing strategy including social media, website, content, and paid advertising.
What We Did:
We conducted an audit & analysis of the Hexarad website, social media presence and Google Ads performance alongside detailed keyword, audience and competitor analysis.
These activities enabled us to create a strategy focused on quick wins and longer term digital marketing activities to reach and engage key decision makers in the medical supply chain, as well as engaging with radiologists themselves to boost Hexarad’s credibility and awareness in the industry.
Success:
Being a start up with a small team, we created a realistic strategy focusing on core aims, how to make the most of their budget and resources, and how to measure success.
We delivered an in-person workshop for the team to deliver the strategy, outline key opportunities and how these could be leveraged in a practical way.
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