Human and empathetic approach to customer experience
The Customer Excellence teams were in charge of promoting the company’s online image, replying to customer queries or complaints and maintaining a cohesive brand reputation across their own platforms.
What we delivered:
The aim of the training was to help create a holistic customer service approach, allowing the team to be human and empathetic with all their customers comments.
Responses varied as the teams handle different customers and a different nature of queries. We saw their response rate averaged around 10 minutes across Facebook and X (Twitter). We used this as the starting point and encouraged a post session measurement after 6 months to show the ROI from our training as well as overall success for the teams. It was important that all team members were upskilled on the various channels and have the skills to effectively manage the whole range of customer enquiries online across different areas of the business. This training was about optimising and improving their current approach, so LNER’s customers are guaranteed fantastic customer care online.
Training results:
- Faster response times
- Consistency across teams and individuals
- Effective use of staff time
- Increased staff confidence to handle difficult situations
- Personalisation of customer communications
- Attention to detail and increase
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