Objectives: To increase brand awareness, leads, revenue and profitability across all 11 regions.
Overview: DigitalB has been the dedicated digital marketing partner for Modul System since 2017, delivering a full suite of digital services including strategy, social media management, content creation, SEO, and paid advertising (Google Ads). We are the lead digital agency supporting the in-house marketing team and their regional teams across Europe. Our management spans 9 different languages in 11 countries.
What We Did: We developed impactful content to communicate company values and USPs. Some of the core themes we promoted are sustainability, latest technology, innovation and efficiency for commercial businesses. We highlighted and engaged with prominent partnerships, such as DHL and Ford. As part of our content planning, we identified relevant milestones throughout the year to support our narrative. We lead on strategy and development, and work alongside the head office and regional teams to roll this out in their local regions.
Success includes:
- 200% increase in enquiries generated in the last 5 years.
- 260% increase in website traffic from social media.
- Over 250% increase in website traffic across all regional websites.
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