Objectives: Our historical objective has been to drive leads through the website using SEO, PPC & Social Media. Since successfully reaching a healthy level of relevant traffic and conversions, we pivoted our focus and pushed their thought leadership through content creation. We have been creating social posts and blogs discussing meaningful topics related to the funeral industry, such as mental health and green funerals, further growing their online community and leads.
Overview:
Towners are a leading funeral director based in the South of England. They pride themselves on being industry innovators and thought leaders. The main themes that they want to promote are sustainable funerals and supporting people with grief.
What We Did:
We continue to develop content with a clear narrative and strong presence to distinguish Towners from the competition. We discuss sensitive topics and lift the lid on the inner workings of the funeral industry.
Success includes:
- Organic traffic increased 194% in the first 12 months
- Website leads increased 228% in the first 12 months
- +46% increase in overall website traffic year-on-year
- +228% increase in traffic from social media year-on-year
- +43% increase in website leads from social media year-on-year
Our Services
What We Do
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