Corporate partnerships in an academic institution
What we delivered:
Developed a thorough understanding of their USPs, challenges and target audience to inform campaign strategy. Created a campaign to drive awareness, website visits and engagement.
Collaborated with UEA to generate campaign creatives and captions that aligned with their overall narrative.
Reviewed and made landing page suggestions to improve CRO.
We ran 6 ad groups using different approaches to test and learn which produced the best results.
We monitored and optimised the campaigns throughout to nurture lead opportunities.
Success:
- Exceeded website visit target by 214% by driving 968 users to the landing page during campaign period.
- The website received a 958% traffic increase compared to the previous period before running the campaign.
- Exceeded engagement target with 1175 ad engagements.
- Generated 6 partnership leads.
- 21 contact events on landing page.
- 17 companies had multiple engagements with the ads, which we suggested be contacted via additional marketing channels to nurture toward conversion.
Our Services
What We Do
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