Course overview
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Discover how to use social media to attract, engage, and hire the right talent while strengthening your employer brand. This practical and interactive course shows HR and recruitment teams how to create effective strategies to reach ideal candidates and streamline hiring through social platforms.
- In person or online
- 1 day or split over 3 days online
- Individuals or teams up to 10
Course information
Our Social Media for HR and Recruitment course equips you with the skills to attract the right candidates and build a strong employer presence online. Through practical guidance and interactive learning, you’ll gain the confidence to use social platforms strategically to support your hiring goals.
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Create and implement an effective social media recruitment strategy with your recruitment goals in mind
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Produce engaging content that attracts and resonates with ideal candidates
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Learn how to grow your network and reach wider talent pools without investing in advertising
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Strengthen your social media presence and improve candidate engagement
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Take part in interactive sessions led by experienced digital marketing trainers
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Receive course materials to support continued learning after the training
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Course programme
Step by step sessions
Our Social Media for HR and Recruitment is designed to give you a better understanding of the different aspects of social recruiting. Starting with strategy, our expert trainer will explore platform optimisation, building and strengthening your network, recruitment content creation, and analytics. All attendees will leave with the knowledge and confidence to develop and build their social recruiting.
- Why social media is important for recruitment
- Developing a successful yet simple social media recruitment strategy
- Align your recruitment objectives alongside social media
- Assess who your target audience is and learn how to find a passive and active audience
- Develop and maintain your brand tone of voice as an employer & a business
- Optimise recruitment content with keywords and technology on offer
- How social media relates to business and recruitment
- The dos and don’ts of social recruiting to attract a passive and targeted audience
- Creating engaging content for your recruitment campaigns to increase business exposure
- Best practice for different social media platforms and how content should differ between them
- Understanding your audience and using the content research tools available
- Tools for creating professional and engaging recruitment content
- Platform overview and tactics to optimise your presence on LinkedIn, Facebook, Instagram and X
- An understanding of what makes a great LinkedIn personal profile and tactics to build your network
- Optimising your LinkedIn company page to attract candidates
- Utilising LinkedIn In-mails and best practice when making direct contact with potential candidates
- Overview of YouTube, TikTok and Glassdoor for recruitment
- Overview of paid social media and how it can add value to your recruitment campaigns
- Introduction to Meta and LinkedIn advertising
- Understanding which metrics matter and why and how to choose what to measure
- The difference between campaign reporting and reporting for optimisation
- An overview of GA4 and basic reporting including Audience, Acquisition, Behaviour and Conversion
- The social media dashboards & tools to provide reports
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