It’s difficult to know where to start when it comes to SEO.
After all, there are plenty of agencies around and they’re all vying for your time, attention and business. So, what is it that makes DigitalB the right choice for your search engine optimisation?
Well, not to toot our own trumpet, but we like to think that we’re different from your run of the mill agency.
So what do we do differently?
- 100% commitment to best practice – We’re white hat all the way.
- Truly bespoke strategies – We tailor our work to every client, ensuring you get the exact results that you desire.
- Dedication to transparency – You’ll always know what we’re up to and why we’re up to it.
- Open communication – We won’t leave you wondering how your investment is doing; we’ll frequently show you how high up the rankings you’re climbing.
Keep reading to find out even more about what our SEO experts can do for your business.
So what is SEO?
Let's see
In a nutshell, Search Engine Optimisation (or SEO) is the process of getting the most visitors possible onto your website by making sure that you rank as highly as possible on search engine results pages (also known as SERPs).
We achieve this through the use of well-researched keywords, relevant meta tags, backlinking, link building, and writing high-quality content that’s as much for human readers as it is for the search engines.
As a digital marketing agency, our experts work alongside small local businesses in Birmingham right up to large international companies on a daily basis, so we’re well versed in helping businesses of all sizes achieve their goals online.
SEO is a valuable and essential element in the highly competitive world of digital marketing, and an important tool that every business should seek to utilise.
Why Do I Need It?
Search Engine Optimisation helps your website rank for keywords on search engines, such as Google. The more work that is put into your website, as well as using SEO on your social media channels, the easier it will be to be found in the search engine results pages (SERPs) and been seen by your desired audience.
It is important to both consumers, as it ensures they find what they are searching for, and the search engines, so they can provide the right information. Most consumers rely on search engines to provide them with an answer to everything, from opening times to customer reviews and, of course, e-commerce.
While Paid Search Advertising (PPC) is an effective practice for driving traffic in the short-term, SEO is a long-term, proven method to drive traffic to websites at a low cost, but it is not something that can be implemented and then considered done; it requires time and investment to be effective.
Do I Need A Strategy?
Yes, 100% yes!
It’s always wise to have a strategy in place to know what you want to achieve from the SEO actions that are being undertaken.
A successful strategy will encompass your website structure and navigation, as well as:
- Content;
- Keywords;
- Meta information;
- Blogs;
- Social Media;
and other marketing tools available to you.
Having a strategy will allow you to see how well the implementation of the actions is working and can help guide you towards future steps to include as it develops over time.
Our SEO professionals work alongside businesses in Birmingham to create a strategy which will be bespoke to each company they work with.
How Does DigitalB Work With New Clients?
Whenever a new client approaches us to take on their SEO, we always start with an audit of the website. This allows us to be able to understand what work has been done in the past, as well as what is happening in the present. From this point on, we can devise a plan to deliver a successful strategy across all online profiles.
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Local SEO
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International SEO
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E-Commerce SEO
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SEO Strategy
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Technical SEO
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SEO Audits
We work with clients across a broad range of industries; from small brands to global corporations.
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