What is SEO?
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Search Engine Optimisation (or SEO) is about providing an audience with content that provides answers to the questions that they are looking for.
Our SEO experts work alongside small local and large international businesses all over the country (with many Cambridge-based), so we are experienced in helping businesses of all sizes achieve their SEO goals.
It is an essential element in the digital marketing field and an important tool for every business.
Why Do I Need It?
Search Engine Optimisation helps your website rank for keywords on search engines, such as Google. The more work that is put into your website, as well as using SEO on your social media channels, the easier it will be to be found in the search engine results pages (SERPs) and been seen by your desired audience.
It is important to both consumers, as it ensures they find what they are searching for, and the search engines, so they can provide the right information. Most consumers rely on search engines to provide them with an answer to everything, from opening times to customer reviews and, of course, e-commerce.
While Paid Search Advertising (PPC) is an effective practice for driving traffic in the short-term, SEO is a long-term, proven method to drive traffic to websites at a low cost, but it is not something that can be implemented and then considered done; it requires time and investment to be effective.
Do I Need A Strategy?
Yes, it’s always wise to have a strategy in place to know what you want to achieve from the SEO actions that are being undertaken.
A successful strategy will encompass your website structure and navigation, as well as:
- Content;
- Keywords;
- Meta information;
- Blogs;
- Social Media;
and other marketing tools available to you.
Having a strategy will allow you to see how well the implementation of the actions is working and can help guide you towards future steps to include as it develops over time.
Our SEO professionals work alongside businesses to create a strategy which will be bespoke to each company they work with.
How Does DigitalB Work With New Clients?
Whenever a new client approaches us to take on their SEO, we always start with an audit of the website. This allows us to be able to understand what work has been done in the past, as well as what is happening in the present. From this point on, we can devise a plan to deliver a successful strategy across all online profiles.
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Local SEO
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International SEO
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E-Commerce SEO
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SEO Strategy
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Technical SEO
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SEO Audits
SEO Services Cambridge
Every step of the way, they will get to know your business, how it works and what the goals are to help you achieve them. From developing a strategy to the implementation of techniques, they will be with you every step of the way.
They will help you decide what is important to your organisation for you to rank for and work out the steps and necessary improvements that need to be made for your business to achieve its goals.
DigitalB wants our employees to be the best at what they do. We are immersed in the world of search daily, allowing us to stay up to date with the best practices, the latest algorithm updates and any changes that may occur, ensuring that we are always in line with search engines.
Our SEO professionals also have experience doing talks all over the country at training events – we practice what we preach, and we preach what we practice.
We work with clients across a broad range of industries; from small brands to global corporations.
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