Launching Digital Bridge Skills (DigitalB)

Evolving a brand is essential for staying relevant, strengthening market position, and reflecting how your business truly delivers value.

After nearly two decades of delivering digital marketing training, consultancy, and strategic support, we’re excited to share the next step in our journey. Our new website marks more than a visual refresh, it reflects how our digital marketing agency has evolved, how our services have expanded, and how our core values remain exactly the same. We wanted to share why we changed our name, and hopefully, this can help you with your own brand strategy decisions.  It’s a bold step, but if it’s the right one, it can enable a sustainable future.

The Background Insight

For 18 years, SocialB has been known for long‑lasting client relationships, practical digital marketing training, and campaigns rooted in data-driven decisions. In recent years, the digital landscape, and our clients’ needs have shifted rapidly. We’ve naturally evolved with it. Our work has increasingly focused on upskilling teams, building digital capability, and acting as a trusted partner who brings clarity and confidence to an ever‑changing marketing environment. But our name got left behind- we haven’t been purely ‘Social‘ for about 15 years! Refreshing our brand allows us to align who we are visually with the strategic direction we’ve been leading for years. Everyone at SocialB has had a conversation with someone at a networking event that goes something like this:

SocialB employee: I work at SocialB!

Networker: Oh, cool. So, you do social media?

SocialB employee: No, we actually do training, strategy, and then our marketing is more focused on SEO and PPC.

Networker: I thought it would be social media because of the name.

SocialB employee: That is very understandable.

As the new(-ish) owners of the business, Charlotte and I wanted to make a change to better reflect our core offerings, but needed space to breathe in order to do it justice.  I know that finding time is a challenge we all have! We’ve always believed that strong brands don’t stand still. The digital world moves quickly, and the organisations that thrive are the ones willing to evolve with purpose. Refreshing our brand isn’t about changing who we are,  it’s about making sure our identity reflects the strategic direction we’ve been moving in for years.

Our values, our integrity, and our commitment to practical, human‑centred support remain unchanged. What is changing is the clarity with which we communicate the impact we deliver, and the confidence with which we step into the next chapter of our growth.

How did we manage the process?

We kicked things off with a full team brand workshop, using the same character exercises, persona profiling, purpose work and colour theory we use with clients to shape a clear direction. We wanted our team to be involved in the process so they feel proud of the outcome and will live and breathe the new brand from Day One of launch.  From there, we set budgets, planned the project and worked closely with Tesselate, our website partner of more than ten years, to bring the new site to life. Behind the scenes, there has been a huge amount of operational work too, from IT systems and trademark checks to Companies House updates. A brand change is never just a logo. It is a detailed, organisation‑wide process that touches everything.

Our evolution deserves a brand that reflects who we are today.

As of 3rd March 2026, SocialB became Digital Bridge Skills — or DigitalB for short. This new name captures our mission: helping organisations bridge the digital skills gap through expert training, consultancy, and hands‑on support. With more than 120 years of combined experience across our team, our commitment to empowering marketers and organisations remains as strong as ever. The ‘B’ in our name now has meaning.

And while our name and website are changing, the fundamentals are not.

Our brand change is an evolution, not a new launch.  Clients will still work with the same experienced team, still receive the same trusted advice, high‑quality digital marketing services, and practical training that have shaped our reputation. From digital strategy and campaign planning to consultancy, audits, and skills development, everything clients rely on continues,  only now with a brand that better reflects the impact we deliver.  With your own brand strategy, make sure your core beliefs and values are central to everything you do – externally and with internal operations.

How do you know if a brand refresh is right for you? Ask yourself these questions:

1. Who are we today, and how do we want to be perceived in the future?
2. What problem do we solve better than anyone else, and why does it matter?
3. Who are our audiences, and what do they genuinely need from us now?
4. What values guide our decisions and behaviour, and how should they show up in our brand?
5. What emotions and experiences should people associate with our brand at every touchpoint?
6. Does my current branding satisfy everything I need to communicate to my stakeholders?

Our stakeholder relationships have allowed us to grow, refine our offering, and invest even more deeply in the support we provide, so thank you!

We’re excited about this next chapter and can’t wait to work with you under our new name. If you have any questions or want to explore what this evolution means for your organisation, our team is always here to talk.