Influencer Marketing Course

In this half day online live course, we will share our guidance on how best to plan your influencer outreach projects from start to finish. This course is delivered live online & limited to only 10 businesses per workshop series.

Engage your audience

Influencers matter because they humanise expertise, build trust quickly, and guide complex decisions with credible, experience‑led insight. They open doors to niche communities, shape how categories are understood, and drive higher‑quality engagement than brand channels can achieve alone.

  • Learn how to find suitable influencers
  • Guidelines to stay legal when working with influencers
  • Paperwork – how to ensure you are protected with contracts
  • The systematic process to follow for a successful Influencer campaign
  • How to measure the results of your influencer campaign

Is bespoke better?

We deliver bespoke courses for individuals or teams wanting to get ahead with their thought leadership strategies. Get in touch for more information

Course Programme

The Influencer Landscape
– The influencer marketing landscape including how the industry sectors differ
– How influencers typically work and the options for you

Finding Influencers
– How to find influencers using both paid and free tools
– How to approach influencers

Systems & Measurement
– The systematic process to follow for a successful influencer campaign
– How to measure the results of your influencer campaign

Contracts and Payments
– Paperwork – how to ensure you are protected with contracts
– How best to process payments to influencers if running a paid influencer campaign
– Guidelines on how to stay legal and ensure your influencers do too

Throughout the Course
– Case studies
– Q & A throughout

All attendees receive a digital certificate, a digital copy of the course material and three months post course support.

Course overview

Our online live Influencer Marketing course will help you to find appropriate influencers to promote your business and share with you the insight needed to get their buy-in and ultimately achieve success with your campaigns.

– First-hand experience from a company who works in digital for global brands

– Small group sizes

– Global Industry Expert Tutors

– Highly actionable & interactive learning

– 3 months post course support included

– Highly qualified & accredited global digital marketing agency

– Course content provided in PDF format

– Certificate of Achievement – CPD Credited

– 9/10 Net Promoter Score (*a measure of the willingness of customers to recommend a company’s products or services to others – read more)

– We can deliver this course internationally upon request

All the information was backed up with examples so you could get a better sense of what it was like in practice. A fascinating and well-informed insight into the world of digital marketing.

I enjoyed the course, everything was explained in simple terms and I learnt a lot about how my own company can improve its digital output. The trainer is very experienced, gets straight to the point and the session is experiential. I love the reflective questions in between the presentation for us to apply our knowledge

Great day - fantastic overview of digital marketing with relevant and interesting examples

Excellent tailored training, specific to our company. Increasing our knowledge and understanding of digital marketing strategy

Today's training helped to create a more structured index of what should be the future steps of the team on social media

The Digital team provided excellent coaching, eye for detail, warm personalities and a genuine interest in what we're trying to achieve. This was backed up with tangible, actionable tips and knowledge, we were so impressed!

This is an excellent course with a very knowledgeable trainer. It provided me with a good overview and understanding of GA4 and how we can better use it

What I enjoyed most was the fact it was 1 to 1, virtual and completely relevant and specific to our company's needs

Aligning our strategy to our audience has always been something we struggled with. Right from the very start of the course, I could see where we were going wrong and which areas to improve and enhance. Our content now flows, and our audience is growing. Thank you DigitalB

The DigitalB team were very organised and responsive, and took my brief and worked autonomously to deliver it - and met agreed deadlines

Very interesting, learnt so much and confirmed a lot that I had felt we should be doing

The live tasks are great and really make you think to allow fresh ideas

A great session, loved how it was segmented out so very easy to understand. We had a great trainer who tailored it to your business, which was even better!

GA4 has baffled me, but this course has given me the tools and confidence to know how to use it!

Managing social media for my company is in addition to my main role, so attending this training has really helped me save time and know which direction I need to be headed. Loved how easy it was to follow, I have left feeling much more confident - thank you!

An insightful look into everything needed for a HR & Recruitment social media campaign and interesting to now know how to plan a clear social media strategy as opposed to sporadic posting

I found the course to be very relevant and the trainer to be approachable and knowledgeable. Made me think about the image we portray on social channels. Thank you for an illuminating training course, I feel more confident in social media recruitment and look forward to putting everything I've learnt into practice

I thoroughly enjoyed the course I attended with DigitalB. Our trainer was very knowledgeable and provided great examples, the course was full of current and very helpful information, and it was delivered in a way that was very accessible

Excellent course, very well targeted to participants. Good interactive content and discussions

The Social Media training has proved to be excellent for us. The training has allowed us to know when to respond on the page as well as when to take things off-line in order to control the narrative. The training has also allowed my guys to understand how to control conversations in order to achieve great customer service

What a fantastic, friendly and knowledgeable trainer. I liked looking through the real-life examples of transcripts from our team and looking at how would be best to respond to the customer's query

It was a pleasure to work with DigitalB; the communication from the outset was great and the course was highly insightful and professionally given

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International Criminal Court
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JT Global
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Peak District National Park

How can we help you to accelerate your marketing?

If you would like to speak to our team, simply complete the form and we will get back to you as soon as we can. We are here to help with questions, project ideas or anything you would like to explore.

Whether you are looking for digital support, training, consultancy or a conversation about your next steps, we are always happy to hear from you. Share a few details and we will be in touch shortly.

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