Course overview

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This two-hour online workshop introduces how social media influences traveller behaviour and shapes guest experiences across the hospitality and tourism sector. You’ll learn how to promote destinations, engage with guests, showcase service excellence, and use content and feedback to build trust. All aimed towards strengthening your reputation and encouraging more bookings.

  • In small groups of no more than 10
  • 2 hours
  • Online

Great day - fantastic overview of digital marketing with relevant and interesting examples

Excellent tailored training, specific to our company. Increasing our knowledge and understanding of digital marketing strategy

Superdry
Keepmoat Homes

Course Information

This online workshop explores how social media shapes traveller decisions and guest experiences across the hospitality and tourism sector. You’ll learn how to use social platforms to promote destinations, showcase experiences, build trust, and engage meaningfully with guests before, during, and after their visit.

  • Understand social media’s role in travel decisions – Discover how platforms influence where people stay, visit, and book, and how to position your brand at key decision points.

  • Promote destinations and experiences effectively – Learn how hotels, attractions, and tourism organisations use social media to showcase experiences and reach new audiences.

  • Build trust through customer engagement – Explore how responsive communication and authentic interactions strengthen relationships with travellers.

  • Showcase customer service in action – Use social media to highlight positive guest experiences and demonstrate your commitment to service excellence.

  • Create content that inspires visits and bookings – Develop engaging posts and storytelling techniques that capture attention and encourage real-world visits.

  • Manage feedback to strengthen your reputation – Learn how to respond to praise and criticism in ways that build credibility, protect your brand, and influence future travellers.

No Tickets available

No Tickets available

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