Search has changed.

As more people use AI-powered tools like ChatGPT, Google AI Overviews and Microsoft Copilot to find information, businesses need to think beyond traditional SEO.

Join this free webinar to learn what Generative Engine Optimisation (GEO) is, how AI search works and what practical steps you can take to improve your visibility in AI-generated search results.

Reserve your place today and learn what you need to know for AI visibility.

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Join us and learn what you need to know about GEO and being discovered on AI.

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During the webinar, we'll cover:

  • What Generative Engine Optimisation (GEO) is and why it matters – Understand the fundamentals of GEO and why it is becoming increasingly important as AI-powered search tools influence how people discover businesses, products and services online.
  • How AI-powered search tools are changing customer behaviour – Explore how platforms such as ChatGPT, Google AI Overviews, Microsoft Copilot and Perplexity are transforming the way people search for information and make purchasing decisions.
  • The key differences between SEO and GEO –
    Learn how traditional Search Engine Optimisation (SEO) differs from Generative Engine Optimisation (GEO), and why businesses need to consider both as part of their digital marketing strategy.
  • How AI tools discover, evaluate and recommend content – Gain insight into how AI search tools find information, determine credibility and decide which sources to reference when generating responses.
  • Practical ways to improve your visibility in AI-generated responses – Discover actionable steps you can take to make your content more discoverable, authoritative and useful for both search engines and AI-powered search platforms.
  • What businesses should be doing now to prepare for the future of search –Leave with a clearer understanding of the opportunities and challenges ahead, along with practical recommendations to help future-proof your digital marketing strategy in an AI-driven landscape.

Great day - fantastic overview of digital marketing with relevant and interesting examples

All the information was backed up with examples so you could get a better sense of what it was like in practice. A fascinating and well-informed insight into the world of digital marketing.

Superdry
Hubbub