Your website can attract plenty of visitors, but getting people to click is only part of the story. To turn those visits into enquiries or customers, you need to understand what people do when they arrive on your website and where opportunities to convert may be missed.

Google Analytics 4 (GA4) can give you valuable insight into how people find and interact with your website. But with so much data available, knowing which metrics matter, what they’re telling you and what action to take next isn’t always straightforward.

Join us for this practical webinar exploring how to use GA4 to better understand your website performance and turn analytics into action. Whether you’re new to Google Analytics or already using GA4, you’ll discover practical ways to measure what matters, understand your visitors and use your data to make more informed digital marketing decisions.

This webinar is free to attend, but you’ll need to register to make sure you receive all the details.

Use Analytics To Drive Conversions

Join us

Tuesday 27th October - 11 am to 11.30 am

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During the webinar, we'll cover:

  • Understanding the metrics that matter – Discover which website metrics can give you useful insight into performance and help you understand the impact of your digital marketing activity.
  • Getting to grips with GA4 – Explore the essential features of Google Analytics 4 and how they can help you understand how people find and interact with your website.
  • Navigating GA4 with confidence – Learn where to find useful information within GA4 and how to start making sense of the data available to you.
  • Tracking the actions that matter – Understand how to track important actions and conversions so you can measure whether visitors are doing what you want them to do.
  • Using segmentation to uncover insights – Explore how looking at different groups of visitors can help you better understand behaviour and identify opportunities to improve your website.
  • Measuring your marketing campaigns – Discover how UTM parameters and Google’s Campaign URL Builder can help you track campaigns and understand which marketing activity is driving traffic and conversions.

Great day - fantastic overview of digital marketing with relevant and interesting examples

All the information was backed up with examples so you could get a better sense of what it was like in practice. A fascinating and well-informed insight into the world of digital marketing.

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