Want to turn passive scrollers into engaged, high‑quality candidates?

In this free 30-minute webinar, our expert trainer will show you how to use social media more strategically to attract people who may not be actively job-hunting but are open to the right opportunity. Passive candidates make up the majority of the talent market, yet many organisations struggle to reach them effectively through traditional recruitment methods.

If your posts aren’t capturing attention or prompting interest, you could be missing out on a valuable pipeline of future hires. In this session, we’ll explore how to create content and messages that resonate with potential candidates, strengthen your employer brand, and encourage the right people to engage with your organisation.

Whether you’re new to social recruiting or looking to strengthen your current approach, this session will provide practical, actionable ideas you can start using straight away.

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During the webinar, we'll cover:

  • Understanding what motivates passive candidates – Learn how to tailor your messaging to appeal to professionals who aren’t actively searching but may be interested in the right opportunity.

  • Creating content that stops the scroll – Discover the types of posts that build employer brand credibility and encourage potential candidates to engage with your organisation.

  • Using social platforms to increase reach and visibility – Understand how algorithms and platform features can help your recruitment content reach a wider and more relevant audience.

  • Nurturing interest without the “hard sell” – Explore practical ways to build relationships with potential candidates and encourage conversations over time.

  • Measuring engagement and recruitment impact – Learn simple ways to track performance, understand what resonates with your audience, and refine your approach.

  • Building a sustainable pipeline of future talent – See how consistent, strategic social media activity can help you attract and connect with potential candidates before they begin actively job-hunting.

Great day - fantastic overview of digital marketing with relevant and interesting examples

All the information was backed up with examples so you could get a better sense of what it was like in practice. A fascinating and well-informed insight into the world of digital marketing.

Superdry
Hubbub